A writer with talent for both business and creative writing, her work has been published in print and online trade publications. As an employee for four software technology companies, Marcy was also the “go to” person for writing proposals, web content, training documentation and scripting, marketing and publications materials, newsletters and client correspondence. From comprehensive project plans to PowerPoint presentations, Marcy is adept at developing clear and concise written materials.
As a trained customer-centric sales professional, Marcy also offers experience managing successful corporate sales programs. She has developed and maintained full prospect pipelines through cold calling, databases, social media, advertising resources, and the Internet. Her experience includes client relationship and retention skills and sales of software and services.
Marcy’s customer service experience includes management of a customer support staff of more than 30 product and implementation specialists in 3 geographic regions. In addition, she provided guidance and organization for several client user groups, served as event manager and speaker for 15 major user conferences, and hosted dozens of regional user meetings to promote optimum customer experiences. Marcy also used her writing and training skills to develop print and electronic promotional materials, instructor-led training guides, and e-learning applications for a wide range of clients.
As a freelance business writer for small to medium businesses, webmasters, media consulting firms, and marketing professionals, her services include research, writing, proofreading, and copy editing for sales collateral, promotional materials, ad copy, articles, PowerPoint presentations, web site content, content management (WordPress, Joomla, Ektron CMS) and press releases. She is also active in capture planning and proposal management, primarily for marketing communications and labor-related services companies on Federal, State, and local government contracts, and for small businesses (both private sector and government).
Marcy works from the company’s office in Western New York but serves clients all over the country. In addition to business communications and consulting, she writes poetry, short stories, and is working on a coffee table book. She is also active in animal rescue and has fostered and found homes for nearly 30 dogs rescued from shelters around the country.
Gayle Wiegand, Marketing Communications | Proposal Management | Meetings & Events Professional